International Journal of Sub-Saharan African Research (IJSSAR)

Background: Marriage which was regarded as a holy matrimony, a life-time commitment and relationship between husband and wife does not hold water any longer under many beliefs, history and cultures. Hence, in marital dispute mediation, marketing mitigation of marital dispute comes into play to ameliorate social role in bridging the gap between human behaviour and social events to achieve an amicable marital dispute resolution. Despite the importance of marital mediation and marketing mitigation in family dispute resolution, there is a dearth of research on this topic, particularly in the context of the University of Maiduguri.
Objective: This study investigated effect of marital mediation and marketing mitigation in family dispute resolution among campus dwellers at University of Maiduguri, Borno State, Nigeria.
Method: A sample of 250 respondents was surveyed of campus dwellers of University of Maiduguri, Borno State, Nigeria. Data were analyzed using descriptive statistics and Multiple Linear Regression Analysis to test four hypotheses at a 0.05 significance level. Results: The outcome indicated that marital mediation significantly improved marital dispute resolution, explaining 62% of the variance, while marketing mitigation also had a significant positive influence, accounting for 58% of the variance. Furthermore, a strong positive relationship was found between marital mediation and marketing mitigation, explaining 60% of the variation.
Conclusion: When marital mediation and marketing mitigation are combined, these variables significantly enhanced marital harmony and family stability and thereby protecting the family and the larger society.
Unique Contribution: The findings underscore the importance of integrating structured mediation with marketing-based awareness strategies to effectively manage marital conflicts and promote family cohesion. Recommendation: This study recommends the practical implications for counselors, community leaders, and policymakers to the understanding of multifaceted approaches in marital dispute resolutions.