International Journal of Sub-Saharan African Research (IJSSAR)

Background: Technological innovation is driving entrepreneurship and sustainability of business entities. As one of the key sectors, media organisations are not left out but how much of the innovation and sustainability strategies scholarship has documented is not yet synthesised and examined.
Objective: This study systematically reviews the literature to assess how technological innovation influences sustainable business models in Nigerian media organisations, while identifying critical research gaps and future directions.
Method: Using PRISMA 2020 guidelines, 50 peer-reviewed studies were analyzed to classify dominant technology categories, recurring business model patterns, contextual drivers and constraints. Results: ICT, emerging digital communication technologies, digital marketing devices, mobile financial services, and digital platforms are main technological innovations driving coordination, engagement, monetization, and scaling. Dominant business models found are platform-enabled mobile money, digitally resilient SMEs, lean entrepreneurship, and Nollywood’s informal-digital hybrid. The review also revealed major gaps, including limited media-specific empirical research, weak longitudinal evidence linking technology to sustainability outcomes, and underdeveloped analysis of business model experimentation.
Conclusion: Sustainable media entrepreneurship in Nigeria requires coherent business models, strengthened capabilities, and improved institutional support.
Unique Contribution: This study consolidates dispersed scholarship into a structured synthesis of entrepreneurship, technological innovation and sustainable business models for media organisations in Nigeria.
Key Recommendation: Future research should focus on longitudinal and case study designs, comparative media-sector studies, and development of business models that can translate digital innovation into durable media-sector sustainability.