International Journal of Sub-Saharan African Research (IJSSAR)

Background: Social media has become an integral part of modern life, influencing how people access information, interact with each other, and adopt new behaviours. In Nigeria, particularly in Rivers State, the proliferation of social media platforms presents a significant opportunity to promote safe sanitary practices and improve public health outcomes. Despite efforts by government agencies and NGOs, sanitation remains a major challenge in Rivers State, with many communities lacking access to proper waste disposal facilities, clean water, and hygiene education. The use of social media can help bridge this gap by disseminating vital information and promoting behavioural change.
Objective: This study investigated the role of social media in promoting safe sanitary practices in Rivers State, Nigeria, and identifies strategies for leveraging these platforms to improve public health outcomes.
Method: The descriptive survey research design was adopted. The population comprised of the residents of Rivers state amounting to 8,928.041. The sample size of the population was 384 according to the Krejcie and Morgan 1970 table. Data were analysed using the weighted mean scores on a four-point Likert scale.
Result: Findings show that Rivers State Ministry of Health usage of social media for safe sanitary practices was very poor. The study also found that other private health organisations utilise social media for health promotion activities than the Rivers State Ministry of health.
Result: The study found that social media platforms (Facebook, Twitter, WhatsApp, and Instagram) are widely used in Rivers State, and their usage can significantly influence sanitary practices, but this potential has not been fully explored by the government.
Conclusion: Social media is a vital tool for promoting safe sanitary practices in Rivers State, Nigeria, but has not been optimally explored. Recommendation: Government agencies and NGOs should leverage social media platforms to disseminate sanitation and hygiene messages, and collaborate with influencers to amplify their reach. Unique Contributions: This study provides insights into the potential of social media in promoting safe sanitary practices in a developing country context, highlighting the need for tailored strategies to maximize impact.