International Journal of Sub-Saharan African Research (IJSSAR)

Background: Management styles are critical for ensuring efficient workflow in the broadcasting industry, where rapid technological advancements and dynamic audience demands necessitate agility and precision. The management styles used in any given organisation are paramount to the effectiveness of the staff and their work. Various types of management style exist that range from Autocratic, Democratic and Transformational Management styles, to mention but a few. Workflow is a set of activities arranged in a chronological manner called processes, as well as the people or things needed to complete a given task and accomplish a specified goal over a time frame.
Objective: This study examined employees' perceptions of management styles at the station and the extent to which these styles support an efficient workflow and productivity.
Method: The qualitative research approach, using in-depth interviews, was used to draw responses from 10 purposively selected interviewees from the staff of Newcruse 92.7 FM Ikere, Ekiti State.
Result: The findings indicate that the adoption of a management style has a positive and significant effect on the performance of the staff of Newcruse 92.7 FM. The study identified that the Newcruse 92.7 FM adopts the Democratic/Participatory Management Style as a key management style.
Conclusion: The study recommends that Newcruse 92.7 FM keeps promoting and supporting its democratic/participatory management style, which is successful in boosting employee engagement and streamlining workflow.
Unique Contribution: The study highlighted that in the broadcast space inclusive decision-making practices actively contributed to operational efficiency.
Key Recommendation: The study recommends that management in the station should actively seek staff inclusion in decision making processes to continue promoting effective workflow.