International Journal of Sub-Saharan African Research (IJSSAR)

Background: Migration discourse on social media has been quite intensified among Nigerian youths. This has resulted in what is commonly referred to as the ‘japa syndrome’- a common phrase describing these narratives among Nigerians. While existing works have largely focused on economic and structural drivers in these narratives, studies on the emotional impact and reactions to these narratives, particularly among Nigerian youths, are rare. Objectives: This study examined the emotional responses of Nigerian youths to migration and diaspora discourse on social media within the context of the Japa phenomenon. It focused on the affective dimensions shaping youths’ decisions to migrate or remain in Nigeria.
Method: Using a descriptive quantitative design, data were collected through a 15-item questionnaire administered via the students' WhatsApp group at Olabisi Onabanjo University. Google Analytics also aided the analysis of the data.
Result: Findings reveal that social media exerts a complex emotional influence on migration perceptions because diaspora success narratives often inspire hope and ambition while also triggering comparison-induced stress. However, most respondents reported predominantly positive emotional engagement, including motivation, identity exploration, and community formation. Therefore, social media serves as a space where migration aspirations are constructed, negotiated, and expressed.
Unique Contribution: This research contributes to migration literature by integrating emotional analysis into the discourse on youth migration. It offers novel insights into how digital platforms mediate affective experiences in migration and diaspora conversations and proposes policy interventions that resonate with the emotional realities of youths in emerging economies. Recommendations: The study recommends emotionally informed communication strategies to balance migration narratives and engage youths more effectively. Policy interventions should promote balanced narratives by highlighting local opportunities alongside diaspora success stories.