International Journal of Sub-Saharan African Research (IJSSAR)

ABSTRACT Background: The rise of social media has revolutionised global activism, with TikTok emerging as a significant platform for digital participation, particularly among young people. However, its role in activism and community development in Osun state Nigeria remain largely unexplored. Objectives: This study evaluates TikTok's impact on social activism, youth engagement in activism, and community building in Osun state, Nigeria, while also assessing its potential and challenges. Methods: The study adopted a cross-sectional survey research method, using questionnaire as instrument of data collection. 400 youth in Osun state Nigeria were selected as respondents using simple random sampling technique. The data were analysed using descriptive and inferential statistics using IBM Statistical Product and Service Solution (IBM SPSS) version 22. Results: TikTok is predominantly viewed as beneficial for raising awareness and enhancing civic participation among youth in Osun state. Furthermore, community development is perceived as advantageous for sustaining digital action. Notable opportunities identified include global reach and diverse perspectives, whereas primary challenges consist of content limitations and misinformation.
Conclusion: Despite substantial structural and informational challenges, TikTok significantly contributes to youth empowerment, activism, and community development in Osun state Nigeria.
Unique Contribution: This study provides empirical evidence regarding TikTok's role in digital activism in Osun state Nigeria, thereby expanding resource mobilisation theory to encompass short-form video platforms.
Key Recommendation: Stakeholders are encouraged to promote media literacy and collaborative participation to mitigate disinformation and maximise TikTok's potential for fostering inclusive and effective social change.