International Journal of Sub-Saharan African Research (IJSSAR)

Background: Digital platforms are reshaping language use and cultural expression among youths. TikTok, as a fast-growing social media platform, offers new opportunities for minority Nigerian languages to gain visibility, yet its algorithmic structure may also reinforce the dominance of major languages. Therefore, this study sought to find out how TikTok influences the visibility, usage, and preservation of these minority languages in contemporary digital spaces. Objectives: This study examined the influence of TikTok on the visibility, participation, and preservation of minority Nigerian languages among Nigerian youths.
Method: The study employed the descriptive survey research design, using questionnaire as instrument to collect data from 400 respondents who were selected through purposive sampling procedure. Analysis was done using tables, frequency counts, percentages and weighted mean scores. Results: Findings show that TikTok enhances awareness and participation in minority languages through creative content formats. However, algorithmic biases and unequal digital representation favour dominant languages, limiting the reach of minority language content.
Conclusion: TikTok presents both opportunities and structural challenges for the promotion of minority Nigerian languages in the digital space.
Unique Contribution: The study provides insight into how platform algorithms intersect with linguistic diversity, highlighting digital inequality in language representation. Key Recommendations: Government agencies and cultural institutions should establish digital language preservation programmes, grants and content-creation competitions that encourage the production of minority-language content on social media platforms. Content creators who produce videos in minority Nigerian languages should receive training, funding opportunities and collaborative support from cultural organisations to increase the quality, reach, and sustainability of indigenous-language content.