International Journal of Sub-Saharan African Research (IJSSAR)

Background: Reproductive health is a significant public health concern for young people in Nigeria. Cultural taboos, limited access to trustworthy information, and a lack of youth-friendly health services leave many uninformed and make it difficult for them to make good decisions. Mass media play an important role here. Young people spend a lot of time on media, whether it’s TV, radio, or social media. These channels shape their understanding of the world and what they know about their own health.
Objective: This study examined how mass media influence what young people in Eti-Osa Local Government Area of Lagos State know and believe about reproductive health.
Method: A descriptive survey was conducted to assess young people’s perceptions of reproductive health and the influence of media on their awareness. Using simple random sampling, 300 participants were selected and given structured questionnaires. The collected data were analyzed using frequency distribution, percentages, and tables to identify trends in awareness, media usage, and attitudes toward reproductive health.
Result: The results show that mass media strongly affect what young people know and think about reproductive health. When youths receive media messages on these topics, their knowledge improves. However, there’s an important point, the messages are most effective when they are clear, easily accessible, and actually speak to young people in a language they understand.
Conclusion: Mass media play a major role in increasing awareness about reproductive health among young people. These platforms not only inform, they also shape the way youths think and understand these issues.
Unique Contribution: This study provides solid evidence on how exposure to media influences what young people in Eti-Osa know about reproductive health. It focuses on a specific Nigerian community, bringing new insight to the discussion.
Key Recommendation: Media organizations and public health agencies should design reproductive health campaigns that are clear, culturally sensitive and truly resonate with young people. This is how we can effectively communicate the message and support youths in making responsible health choices.