International Journal of Sub-Saharan African Research (IJSSAR)

Background: The investigation examines the adoption of agricultural matters and innovations by farmers as presented on radio stations in Kaduna and Kano States.
Objective: The primary objective is to assess the extent of farmers' adoption of these agricultural matters and innovations as aired on selected AM and FM radio stations in Kaduna and Kano States.
Method: The study employs a quantitative (survey) methodology utilizing a questionnaire to elicit responses regarding the adoption of agricultural radio programmes in relation to farmers' attitudes towards farming.
Result: The findings indicate that respondents agree that agricultural radio programmes aid in the adoption of new agricultural matters and innovations, with a mean value of 4.02, as they pay close attention while listening to these programmes. Furthermore, respondents confirm that they acquire more information about new agricultural matters and innovations from the radio, with a mean value of 3.97. This is supported by respondents who affirm that they frequently listen to agricultural radio programmes, with a mean value of 3.90.
Conclusion: Consequently, the study concludes that radio serves as a complementary medium for disseminating agricultural knowledge, particularly in light of the limited number of extension workers and the increased ratio of extension agents to farmers in Nigeria. The top-down nature of agricultural program production needs to be reevaluated in order to allow for a two-way flow of information by implementing a feedback mechanism.
Key Recommendation: The study recommends the maintenance of radio as a means of disseminating agricultural information to compensate for the shortage of extension agents in Nigeria.
Unique Contribution: The study suggests the establishment of a feedback opportunity for listener inquiries, which would facilitate a two-way flow of information and enhance the liveliness and participatory nature of the program, particularly in the case of follow-up questions.