International Journal of Sub-Saharan African Research (IJSSAR)

Background: In Nigeria, waste management has been a perennial challenge due to inadequate infrastructure and unorganized activities of scavengers. Innovative approaches are needed to address these challenges effectively.
Objective: This study investigated communication strategies adopted in Public-Private Partnerships (PPPs) arrangements in improving waste management and reducing scavenging practices in Nigeria.
Method: Drawing upon Social Marketing Theory, and adopting literature review and analysis method, this study analysed diverse case studies and assessed the impact of communication strategies within PPPs on waste management and scavenging reduction in select cities in the country.
Results: findings show that communication plays crucial role in shaping public perceptions, driving behavioural change, and fostering collaboration for effective waste management system. Key strategies identified included targeted outreach, community engagements, and adoption of modern systems of waste management.
Conclusion: The study conludes that the communication intervention programmes employed so far in waste management in Nigeria has not been effective due to corruption and general weak government policies and institutions.
Unique Contribution: This study has provided fresh perspective towards understanding how communication strategies within PPPs can help to effectively address waste management and scavenging issues in Nigeria, emphasising the multifaceted environmental, health, social, and economic repercussions of scavenging.
Key Recommendation: Towards a more sustainable waste management system in Nigeria requires prioritising effective communication and collaborative partnerships towards mitigating environmental risks and promoting social inclusion.