International Journal of Sub-Saharan African Research (IJSSAR)

Background: The rapid adoption of digital media platforms in Nigeria has significantly enhanced communication, information dissemination, and public engagement. However, the increasing prevalence of cyberattacks poses serious threats to the reliability, security, and credibility of these platforms, particularly in emerging digital environments such as Ebonyi State. Meanwhile, existing studies have paid limited attention to how cybersecurity threats affect the credibility of digital media platforms and public trust in emerging digital environments such as Ebonyi State, Nigeria.
Objective: This study examined the relationship between cybersecurity and credibility of digital media platforms in Ebonyi State, Nigeria.
Method: A mixed-methods research design was adopted. Quantitative data were collected from 317 active Internet users through structured questionnaire, while qualitative insights were obtained through in-depth interviews with media practitioners and cybersecurity experts. Data were analysed using descriptive statistics and thematic analysis. Results: Findings reveal that phishing, malware, and hacking are the most prevalent cyber threats affecting digital media platforms. The study further shows that cyberattacks significantly disrupt media operations, including content production and distribution. This contributes to a noticeable decline in public trust in digital information sources. Despite awareness of cybersecurity risks, many media organisations lack adequate protective measures.
Conclusion: The study concludes that cyberattacks constitute a major challenge to the efficiency and credibility of digital media platforms in Ebonyi State. The persistence of these threats continues to undermine public confidence and highlights the vulnerability of digital communication systems in developing contexts.
Unique Contribution: This study provides empirical insight into the relationship between cyber threats, media operations, and audience trust within a sub-national context. It contributes to the growing body of knowledge on cybersecurity challenges in developing societies and offers practical perspectives for strengthening digital media resilience.
Key Recommendation: The study recommends the adoption of advanced cybersecurity technologies, continuous training for media personnel, and sustained public awareness campaigns on safe digital practices. Additionally, stronger collaboration among media organizations, government agencies, and cybersecurity experts is essential to ensure a secure and trustworthy digital media environment.