International Journal of Sub-Saharan African Research (IJSSAR)

Background: The use of Artificial Intelligence (AI) in preserving Indigenous Knowledge Systems (IKS) is a growing trend and understanding the attitude and perception of mass communication students towards the technology is crucial.
Objective: The study investigated the attitude and perception of Mass Communication students in Federal Polytechnic Nekede, Owerri regarding the use of artificial intelligence in preserving indigenous knowledge systems.
Method: Descriptive Survey method was adopted as the research design for the study. A sample size of 302 was drawn from the study population of 1,232 students in the department of Mass Communication, Federal Polytechnic, Nekede, Owerri, Imo State for the 2024/2025 academic session. The Taro Yemen’s formula was used for the sample size selection and questionnaire was used as the instrument for data collection. Results: Findings from the study revealed a very positive attitude (57.4%) towards the use of AI in preserving and promoting indigenous knowledge among Mass Communication students of Federal Polytechnic Nekede, Owerri.
Conclusion: The study concludes that Mass Communication students in Federal Polytechnic Nekede represent a significant and promising conduit for the integration of Artificial Intelligence (AI) in the preservation and promotion of Indigenous Knowledge Systems (IKS).
Unique Contribution: This study has offered new insight into raising awareness for many students who have low awareness about AI’s potential in preserving IKS by highlighting the need for education and training. Hopefully, students, the institution, policymakers and other communication experts will find this study useful in curriculum formulation, digital literacy and further research.
Key Recommendation: The study recommends the integration of AI-based tools/platforms for teaching and learning indigenous knowledge, as this will create a more engaging, effective and personalized learning experience for students in IKS education.