International Journal of Sub-Saharan African Research (IJSSAR)

Artificial Intelligence (AI) has penetrated every circle of our lives. The pervasiveness of AI is unprecedented. The technology has been connected to cultural values. AI holds significant potential to promote and preserve cultural values, artefacts and traditions in African societies. This study explored the place of AI as communication technology with indigenous cultural values. It sought to determine if AI is a threat to African indigenous cultural values. The paper adopted qualitative research method of relevant data with the aim of analyzing the relevant literature to achieve the objective of the study. The study established that AI communication technology is not a threat to indigenous cultures but social change and usage. AI can be used to promote cultural values but the erosion of cultural values is the actions of men. This is why the social construction of technology theory is relevant to this study. AI has the potentials to change culture but the values of the culture depend on the people. The social usage is what can change people’s cultural values not the technology itself. The study recommended further study on AI and social usage.