Artificial Intelligence and Broadcasting in Information Driven Society: Imo State, Nigeria in Perspective

Published: 2024-12-23
Author(s): Emeka Williams Etumnu & Chieme Azubuike
Abstract:
Background: Artificial intelligence has affected all facets of human endeavour, including broadcasting, especially in this era of technological advancement.
Objective: The study amongst sought to ascertain extent to which the emergence of AI has impacted broadcasting in information-driven society like Nigeria, with a focus on Owerri, Imo State, Nigeria. The study was anchored on the diffusion of innovation theory.
Method: The study is a qualitative study. The researchers made use of in-depth interview as the research method. Interview guide served as the instrument for data collection. The population consisted of journalists in Imo State. Meanwhile the samples were purposively drawn from 5 broadcast stations in Imo State.
Result: It was found that Artificial Intelligence (AI) are used to generate information by a few broadcast stations in Imo State, Nigeria.
Conclusion: There is low level of application of Artificial Intelligence (AI) in broadcasting in Imo State, Nigeria.
Unique Contribution: This study has provided fresh ideas in the use of Artificial Intelligence (AI) in broadcasting in Imo State, Nigeria. It is hoped that this new insights would be found useful in future decision making among policymakers and key stakeholders in the industry. It will also benefit future researchers, media students and scholars, and indeed, the general public who constitute the media audience.
Key Recommendation: It was recommended that media stations and workers alike should join the moving train of adopting relevant AI tools and knowledge to avoid being left behind in the fast changing media environment.
Keywords: Broadcasting, artificial intelligence, media, information
Issue IJSSAR Volume 2, Issue 4, December 2024
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Copyright Copyright © 2024 Emeka Williams Etumnu & Chieme Azubuike

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Journal Identifiers
eISSN: 3043-4459
pISSN: 3043-4467