International Journal of Sub-Saharan African Research (IJSSAR)

Background: Political communication is crucial for democratic sustainability, yet Nigeria's democratic journey is marred by anti-democratic tendencies, opaque governance, and exclusionary practices. Despite its significance, the role of political communication in shaping Nigeria's democracy remains under-explored, particularly in the context of digital media and evolving citizen engagement.
Objective: This study examined the fragmented nature of political communication in Nigeria, investigated its role in sustaining democracy, promoting transparency, and fostering civic engagement, especially when used as a tool for exclusion and propaganda.
Method: A multi-qualitative approach was employed, combining a systematic review of related literature with an analysis of selected case studies that met specific criteria, focusing on political communication in Nigeria. Results: The study reveals that digital platforms are transformative but pose risks when over-relied upon; Nigerian institutions are fragile and vulnerable to interference; and INEC's communication reforms show promise but face credibility gaps.
Conclusion: Effective political communication is a critical determinant of Nigeria's democratic growth. Despite over two decades of civilian rule, the quality and ethics of communication processes continue to shape the sustainability of its democracy.
Unique Contribution: This study highlights indigenous moral frameworks as a means to restore trust and accountability in state-citizen communication, and provides evidence that social media's impact on youth engagement is complex, with risks of disinformation undermining democratic consolidation. Key Recommendations: INEC should institutionalize inclusive communication frameworks, strengthen media independence, and expand digital engagement channels. Politicians must commit to codes of conduct, and digital literacy should be prioritized to reduce disinformation.