TY  -  JOUR
AU  -  Joshua Suleiman, & Government Osaro,
PY  -  2024/12/23
Y2  -  2025/02/03
TI  -  Navigating Turbulence: Managing the Image of Tertiary Institutions in South-West, Nigeria 
JF  -  International Journal of Sub-Saharan African Research
JA  -  IJSSAR
VL  -  2
IS  -  4
SE  -  
DO  -  
UR  -  https://www.ijssar.com/paper/navigating-turbulence-managing-the-image-of-tertiary-institutions-in-south-west-nigeria
SP  -  496–508
AB  -  &lt;strong&gt;Background:&lt;/strong&gt; Tertiary institutions in Nigeria face numerous challenges that threaten their reputation and long-term sustainability. 
&lt;br/&gt;&lt;strong&gt;Objective:&lt;/strong&gt; This study examined the impact of economic, social and political turbulence on the image of tertiary institutions in South-West Nigeria and possible ways of navigating the turbulence.  
&lt;br/&gt;&lt;strong&gt;Method:&lt;/strong&gt; Descriptive survey research design and in-depth interview were adopted for the study. A total of 250 participants who are experienced in image management strategies within their institutions were purposively selected from the University of Ibadan, University of Lagos, Babcock University, Ilishan-Remo and Afe Babalola University, Ado-Ekiti. Data were collected using questionnaire and interview guide, and analysed using multiple regression and thematic analyses. &lt;br/&gt;&lt;strong&gt;Result:&lt;/strong&gt; Findings revealed that there was a significant impact of economic, political and social factors on the image of tertiary institutions (F(3, 241) = 3.452, p &amp;lt; .05). 
&lt;br/&gt;&lt;strong&gt;Conclusion:&lt;/strong&gt; Tertiary institutions in South-West Nigeria are finding it difficult to attract the critical resources needed for the long term development and sustainability. This is attributable to a myriad of factors that affect their reputation. 
&lt;br/&gt;&lt;strong&gt;Unique Contribution:&lt;/strong&gt; This work offers fresh insights into how universities’ managements can strategically engage with their stakeholders in times of threatening challenges to maintain positive reputation. 
&lt;br/&gt;&lt;strong&gt;Key Recommendation:&lt;/strong&gt; Institutions should prioritise open and honest communication with stakeholders at all times to mitigate reputation damage.

ER  -